Postcolonialism/Gilroy

An audiovisual media text that reflects Paul Gilroy's theory of postcolonialism is the James Bond film series, especially because of its trailers during different eras. His idea about racial otherness and civilizationism are viewed in the way the franchise presents British identity as civilized, and superior while non-western cultures are portrayed to be exotic and dangerous. During the Connery era trailers, the setting and characters were seen to be "threatening". This reinforces the idea that the West have too control the rest of the world because of the power and ranking the Western cultures have above the rest of the world. During the Moore and Brosnan era, the patterns continued. Foreign or non-white villains often times were known for trouble, terror/greed. While on the other hand Bond shows intelligence and order. This difference is an example of civilizationism, meaning the Western people are more advanced while the others are seen to be primitive. The dialogue, music and camera angles all point to this difference, demonstrating the British as flawless in comparison to other rivals. The representation during the Craig era is a little more detailed but it goes back to Gilroy's idea. Although the extracts have more emotions and errors they still depend on the global threats coming from the non-Western areas. Most often, these harsh feelings occur because of resentment to a higher power, possibly a Western one. In all, James Bond franchise shows Gilroy's theory by explaining the British identity with contrast and racial/ cultural groups. Each of the eras reinforce civilizationism, showing viewers the way postcolonial ways still impact the Western media narratives.